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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

10 Ways to Prove the Value of Social Media Monitoring

Marketing

By Iris VermerenNov 21 2013

...tify problems and how to solve them before they become more complicated to truly make the most of the power of social. It’s not only cheaper to conduct social customer service than via traditional, reactive means, but effective customer retention is far cheaper than attempting to acquire new ones. 5....

blog article

The 5 Step Guide: Evolving Your Customer Journey Strategy

Marketing

By Emma ShanahanFeb 22 2018

...t me assure you it is the nicest grocery shopping experience you will ever have. They dedicate themselves to making sure every shopper has a positive experience. This ranges from always being on hand to answer questions to handing out treats when the queues get a little long. Even though it’s just an...

Report

The Top 5 Global Trends Affecting Retail Brands

...What trends are transforming the retail industry? We analyzed millions of online consumer conversations to identify what’s shaping the retail sector in the year ahead. What can millions of digital data points tell us about emerging trends in the retail industry? Find out in our new report....

blog article

Streaming Wars: The Most Common Customer Pain Points

Online Trends

By Michaela VoglApr 11

...Unhappy customers can quickly become churned customers. What are consumers' pain points with video-on-demand streaming services? We looked at the online data....

blog article

The Biggest Restaurant Industry Trends

Marketing

By Michaela VoglJul 18 2023

...We took a deep dive into how consumers talk about their experiences with restaurants and ordering takeout....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.