[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Joakim NilssonApr 17 2014
...y brand is to increase sales and to reduce costs. Fundamental. The problem is that when it comes to social media, the norm seems to be to approach it with the same old tactics as worked for paid media; crafting a message and pushing it out as far as possible completely ignoring customer expectations....
By Joakim NilssonJun 13 2014
...leave people rolling their eyes, I think it’s a fundamental and completely justified question – but it doesn’t come with a single straight answer. The social media channels you should be on are where your target audience is Facebook has grown beyond anything other social network in terms of size a...
By Hannah TregearMay 3 2016
...he last 128 years, growing its readership will be fundamental. “Facebook instant articles, Google’s Accelerated Mobile Pages (AMP) and Blendle are all places where we’re experimenting and we have a presence, because we’ve long made it a priority to offer FT journalism through multiple platforms.” Coh...
By Kit SmithMar 10 2016
...ny major PR activity for most brands in 2016. The fundamental tenets remain the same, however. Telling the right story to the right person at the right time is still at the core of PR strategy. And proving ROI is still the biggest challenge the industry faces. PR, disrupted – we’re all publishers n...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
