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[New Report] State of Social 2024

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blog article

Talking Market Research: Blending Data Sets for Actionable Social Insights

Marketing

By Dinah AlobeidNov 30 2016

...bringing customer data collected through internet-of-things (IoT)/connected devices such as wearables, connected cars, and remote sensing devices into the mix. The list of data sets to help generate a holistic view of customers as they engage with the brand is extensive and growing by the day.” The...

blog article

Research: The Nonprofits Using Social Data to Change Lives

Marketing

By Phill AgnewJul 12 2016

...during the 2012/2013 season. They could see, year-on-year, the volume of abusive mentions growing, so they decided to investigate the true extent of the problem. Kick It Out teamed up with Brandwatch and Tempero to tackle the issue. With Brandwatch’s world leading social intelligence tool, Kick It O...

blog article

Competition: See Your Idea in Brandwatch Analytics

News

By Nick TaylorJul 16 2015

...t efficient and effective way for your needs. Side-by-side components Sometimes you need to be able to compare two different graphs at the same time. Or you might want to separate your data into two segments by using filters and look at them alongside each other. This is simple to do now in your dash...

blog article

The Ten Best Marketing Campaigns of 2016

Marketing

By Kit SmithDec 16 2016

...r Walk banner. Once the video is replayed in super-slow-mo, the video lasts the entire length of the song and reflects the message that Morton wanted to portray. “We want to show that a single moment can contain so much wonder, so much beauty, and so much change,” said OK Go vocalist Damian Kulash. h...

blog article

The Importance of Email: Does It Even Matter?

Marketing

By Joel WindelsAug 29 2013

...iness is just a few guys in a shed in Romania. To combat this, companies can opt for the more formal joel.windels@example.com, which also helps with potential clashes between employees with the same name. One key issue with this though, is that the Constantine Barrow-Papadopolouses of this world will...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.