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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Interview: On Social Analytics and Strategic Communications at The Glover Park Group

Marketing

By Natalie MeehanMar 7 2016

...esearch or, often both, to help them answer those fundamental questions: who, what, and where, and overcome their communications challenges.” Colleen adds, “We find that the digital research is a pivotal step in helping to refine and target online audiences that are already having relevant conversati...

blog article

React: REI’s Social-Driven Remedy to Thanksgiving Shopping Madness

Online Trends

By Dinah AlobeidDec 2 2015

...nic mountaintop photography. It embraces the most fundamental of physical activities, because we all know hiking is really just walking (set against beautiful scenery and brimming with fresh air). Washington state for the win California, Texas and New York are inherently leaders in any state-by-state...

blog article

Some Exciting News: Brandwatch Acquires PeerIndex

News

By Giles PalmerDec 17 2014

...g social media from the perspective of content is fundamental to knowing what is going on. We have built a very large machine that is great at finding, analysing and categorizing that content. But one question Brandwatch struggles to answer is: why? Why did this message spread so quickly? And equally...

blog article

React: More Tweeters Want to Fight Donald Trump Than Vote For Him

Online Trends

By Marcus BeardAug 21 2015

...eople who adore Trump being harsh on immigration, fundamental conservative values, aren’t the ones glues to their phones and tweet feeds all day. Violence beats votes There’s too much violence on social media a whole. It’s even worse for public figures like Mr Trump. When we analyzed what people want...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.