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[Webinar] AI Skills Every Digital Marketer Should Have

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Social Media Command Centers are Coming of Age

Marketing

By Joel WindelsFeb 12 2014

...provoke the cultural shift requires for large businesses to become a truly social business. For more on how organizations can take advantage of the benefits of social media command centers, download our free report specifically for the financial services sector. ‘Social media command centers’ are som...

blog article

How Airlines Can Use Social Listening to Boost Online Reputation

Marketing

By Ruxandra MindrutaApr 30 2014

...ranteed success. Another key area we looked at is common post-flight topics, which included punctuality (33.10%) or brand loyalty (31.94%). Positive post-flight buzz can be recognised as good publicity for airlines, increasing brand loyalty and driving up the number of leads for future purchases. On...

blog article

Marketing: Summer Travel and Intercepting the Customer Journey

Marketing

By Fiona SalukAug 11 2015

...a particularly tough blow on social media. If you are interested in learning more about how a social intelligence platform like Brandwatch can help improve your travel brand, download our free Travel and Hospitality Industry report, or click below to arrange a no-fuss demo. [bw_banner_cta type=2]Bra...

blog article

Social Media for Hotels: Online Marketing for the Hotel Industry

Marketing

By Kit SmithOct 28 2015

...nd the claims of Airbnb itself, the growth of peer-to-peer lodgings has indeed impacted on the revenue of hotels. The study states that in areas where Airbnb is most popular, the revenue of the most vulnerable hotels had decreased by up to 10 percent over five years. Social media for hotels: the rise...

blog article

Social Media Analytics: Unlocking Key Insights for Business Success

Uncategorized

By BrandwatchAug 13

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.