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blog article

Why Ryanair’s Social Media ‘Fail’ is Not Such a Disaster

Marketing

By Jasmine JaumeAug 23 2012

...e are not particularly bothered. They have little social media presence as it is, and CEO Michael O’Leary is famed for his ‘all publicity is good publicity’ stance – and they are certainly getting that. Plus, this latest ‘scandal’ – one in a long line of recent bad press – arguably will have little i...

blog article

The Great British Bake Off Winners According to Twitter

Online Trends

By Jasmine JaumeOct 17 2012

...vening. With all three finalists having a Twitter presence, viewers could wish them luck and discuss their own bakes, as well as chat about the show in general. The official GBBO Twitter account has a nice tone itself, being both promotional but also fairly amusing, and interacting with fans througho...

blog article

Conversation, Aggregation, Collaboration

Marketing

By Alan RaeNov 13 2012

...ily; and that although many things need an online presence, not everything does. In one of the projects I’m involved in, we sell our organic veg largely without the benefit of the online world, and the use of online marketing in the aerospace industry is practically non-existent. However, while we se...

blog article

Video: Interview with Single Edition Media

Marketing

By Anna BauerDec 10 2012

...hip, social media and experiential marketing programs to companies who often overlook the single female consumer – a segment that represents nearly 50% of U.S. population. With so much focus on social media and how it is affecting how people interact with one another, we sat down with Sherri to learn...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.