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[New Report] State of Social 2024

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blog article

Using Social Media Monitoring to Identify Influencers

Marketing

By Joel WindelsJul 25 2012

...n to a web page). Users can specify the number of comments per blog post, or the length of forum threads. Additional filters, including MozRank and backlink number, ensure that only the most useful, relevant mentions make it into the final cut. When applied to brands and ventures, these filters form...

blog article

The Power of Pictures in Social Media Marketing

Marketing

By Steve RichardsJan 31 2013

...: Maersk Line. Yes, the global shipping container business. If you’re still wondering who or what that is, then this picture may explain: A company that makes and transports shipping containers has 22,678 followers on Instagram, has pinned 400 items on Pinterest, a blog full of emotive stories (Chris...

blog article

How to Use Social Media to Find New Leads

Marketing

By Joel WindelsFeb 12 2013

...th this collection of red hot leads that I’ve decided to continue monitoring – if only to put me in high spirits each morning – despite the fact that the competitor in question, Attentio, has gone out of business (we’ve also employed their former CEO in our sales team). Going to pounce on these prosp...

blog article

Losing Twitter Followers? Here’s 13 Possible Reasons Why…

Marketing

By Jasmine JaumeFeb 28 2013

...uickly unfollow you. The odd message is fine, but combine it with interesting content that provides some value to your followers. And if you are an individual, constant tweets about competition entries and promotions are just as meaningless and annoying. 7. Your frequency is all wrong If you’re tweet...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.