[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Learn how research and insight industry professionals are thinking about the tools, resources, and behaviors that will enable success in 2023. You’ll read about: A look back at 2022: What worked, and what are the knowledge and resource gaps that need to be addressed? What should research and analyst...
In this guide you'll learn: What it means to have a strong culture of data How organizations of different maturity levels can strengthen a culture of data Practical tips on improving your culture of data to enable better decision making A culture of data is a culture of decision – data is fundamenta...
Data-driven decision making can help companies increase revenue, enhance their products, or perfect their customer service. But one dataset in isolation won’t tell the whole story. Diving into three teams where consumer insights professionals most commonly operate, this guide discusses six key data...
...ersonal finance apps The most talked about payment methods What's behind the “girl math” trend How different generations talk about retirement The most common consumer pain points about insurance And much more How have consumer behaviors and preferences changed in regard to the financial services sec...
How do you build a 🔥 emoji marketing strategy? This free guide will show you how emojis are more relevant than ever in pop culture, and how you can use them to stand out on social media. Why do you need emojis? How can you incorporate them into your marketing materials? Read on for emoji marketing...
Learn from millions of consumer posts on social media to discover the latest changes in consumer behavior. You’ll read about: Consumer attitudes towards the cost of living crisis and buy now, pay later Consumer technology trends, including concerns about data privacy How diversity and inclusion impa...
Welcome to our comprehensive guide to mastering TikTok for social media managers. Do you want to gain insights, strategies, and practical tips to elevate your TikTok strategy? We’ve got you covered. In our guide you’ll find: Advanced techniques to captivate your audience and increase engagement Idea...
Brand health measurement is vital, yet so many businesses avoid it or resort to using basic KPIs. In this guide, we’ll talk you through how to develop an approach to brand health that can lead to meaningful change within your organization. We'll also take you through how to use digital consumer inte...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
