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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

New Research Reveals How Consumers View Brand Purpose in 2020

...bout the role of businesses in 2020? Over six mini-chapters packed with insights from search, survey, and social data, you'll learn: How negative associations with profit are building That consumers are more likely to trust safety measures put in place by employers and businesses than the government...

Guide

The Predictive Trend Spotting Guide

...de, we’ll show you how to keep track of key future-telling indicators, using real life examples. Want to know the answers to the following? How much demand will there be for our product? Where do trends that affect my industry actually start? How do I know when a crisis is about to start? When do tec...

Guide

6 ways to transform your marketing with integrated data

...In this guide, we explore the value of an integrated marketing data approach and look at the ways you can use it to drive your marketing. Get a coherent view of your customer journey Protect yourself from danger Make smarter investments with time and money...

Report

Consumer Trends for 2023

Learn from millions of consumer posts on social media to discover the latest changes in consumer behavior. You’ll read about: Consumer attitudes towards the cost of living crisis and buy now, pay later Consumer technology trends, including concerns about data privacy How diversity and inclusion impa...

Guide

Trend Spotting

...l cover: How to spot trends from around the world Using historical data for predictive trend spotting Analyzing trends from 'known' sources as well as those that come out of the blue And much more Join Brandwatch Senior Research Consultant Ben Ellis as he takes you through how to approach trend analy...

Guide

How Retail Brands Can Leverage Digital Insights

In this guide, you’ll learn: How to use digital insights to improve content and product copy How retail brands can better understand demand using digital consumer intelligence How retail brands can spot new opportunities with digital data How to monitor emerging trends and react to them How to lever...

Report

The State of Social 2024

This is a comprehensive social insights report spanning 8 industries and over 347 brands. We've meticulously examined a spectrum of metrics spanning from engagement to sentiment and everything in between. In this report, you’ll discover: Industry-specific social media engagement benchmarks Various a...

Report

How Are Different Generations Planning for Summer 2021?

While going back to “normal” as we knew it won’t happen for some time, the summer of 2021 is looking promising for many. That said, there are key differences in how different generations are approaching it. This report, powered by Brandwatch's Ready to Use Social Panels, will take you through: What'...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.