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[New Report] State of Social 2024

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Beyond the 2023 Deals: Social Data Analysis of Black Friday, Small Biz Saturday, and Cyber Monday

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By Ksenia NewtonNov 29 2023

...  Mentions of groceries surge in Black Friday conversations. What other insights can we glean from the online chatter?...

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Brandwatch Iris AI – Streamline your research and social media management

...e Influence Formerly Paladin Get started Why Brandwatch | AI Welcome to Brandwatch’s AI Our cutting-edge hybrid human-AI model Iris is your AI companion, using a unique combination of proprietary AI and integrations with large language models to help you unlock the true power of generative AI. From r...

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The Marketer of 2023

Learn how marketing professionals from organizations like IKEA, Vela Software, Wunder.io, and Parents Plus are thinking about the tools, resources, and skills that will enable success in 2023. You’ll learn about: The current challenges marketers are facing A look back at 2022: What worked? And what...

blog article

The Ultimate Guide to Community Management

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By Ksenia NewtonJan 22

...  Looking to elevate your community management skills? Discover all aspects of community management, from strategies to tools to fostering meaningful connections and maintaining a positive brand image online....

blog article

26 Social Media Holidays to Celebrate This March

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By Yasmin PierreFeb 13

...Finish the first quarter of 2024 with confidence, drawing from our exciting March social media holidays....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.