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By Joel WindelsJun 26 2014
...ll give them some degree of credit, as there is a fundamental blockage to any brand seeking to sell their pungent smells via a medium that is not stink-enabled. Until smell-o-vision is invented then, fragrance labels must attempt to convey what their products are all about through aesthetic metaphor,...
By Natalie MeehanDec 2 2015
...r to six hours on social media per week. There is undeniably a struggle with measuring the ROI of generating leads on social. But there’s absolutely no question that social media is a critical piece of the marketing mix and is firmly in the sights of every savvy CMO – allowing the creation of demand...
By Gemma JoyceMay 12 2018
...406142632275969 The top countries Overall, the top-mentioned countries competing in Eurovision were thus: UK ( 60,015 mentions) Australia ( 27,075 mentions) Israel (18,725 mentions) That said, the countries who caused the biggest mention spikes during air time weren’t necessarily the top mentioned ov...
By Alex JonesMay 17 2018
...e intelligence from social data. By combining the fundamental variables of social media—people, content, and time—the questions we can answer as businesses and as a society are truly mind-blowing But, he urges us all to view insights from social data like any other scientific endeavor, by seeking sim...
By Natalie MeehanMay 11 2016
...RuxandraRux :) pic.twitter.com/0TZEUKVNSA — Lee Odden (@leeodden) May 11, 2016 NYK LIVE: 1.45pm CST – Strategist Track The Johnson & Johnson and Hootsuite discussion is flowing well. Brandwatch’s Mike Brackpool is also on the panel, and it’s being chaired by Glenn White. We’re certainly making the mo...
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