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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

How Your Brand Can Stand Out From The Crowd

Marketing

By Joel WindelsJun 26 2014

...ll give them some degree of credit, as there is a fundamental blockage to any brand seeking to sell their pungent smells via a medium that is not stink-enabled. Until smell-o-vision is invented then, fragrance labels must attempt to convey what their products are all about through aesthetic metaphor,...

blog article

New Guide: Social Selling – Turning Relationships into Revenue

Marketing

By Natalie MeehanDec 2 2015

...r to six hours on social media per week. There is undeniably a struggle with measuring the ROI of generating leads on social. But there’s absolutely no question that social media is a critical piece of the marketing mix and is firmly in the sights of every savvy CMO – allowing the creation of demand...

blog article

Eurovision 2018 Data: Everything You Could Possibly Want to Know

Online Trends

By Gemma JoyceMay 12 2018

...406142632275969 The top countries Overall, the top-mentioned countries competing in Eurovision were thus: UK ( 60,015 mentions) Australia ( 27,075 mentions) Israel (18,725 mentions) That said, the countries who caused the biggest mention spikes during air time weren’t necessarily the top mentioned ov...

blog article

Event Recap: NYK Chicago 2018 Highlights, Day Two

Marketing

By Alex JonesMay 17 2018

...e intelligence from social data. By combining the fundamental variables of social media—people, content, and time—the questions we can answer as businesses and as a society are truly mind-blowing But, he urges us all to view insights from social data like any other scientific endeavor, by seeking sim...

blog article

NYK Conference Live: Day Two

Marketing

By Natalie MeehanMay 11 2016

...RuxandraRux :) pic.twitter.com/0TZEUKVNSA — Lee Odden (@leeodden) May 11, 2016 NYK LIVE: 1.45pm CST – Strategist Track The Johnson & Johnson and Hootsuite discussion is flowing well. Brandwatch’s Mike Brackpool is also on the panel, and it’s being chaired by Glenn White. We’re certainly making the mo...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.