Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Natalie MeehanDec 9 2016
...the data analytics space. Acknowledging that is a fundamental challenge, one that’s necessary in order to move forward. The more willing you are to accept that weaknesses exist in both the data and your understanding of it, the more easily you can take steps to deepen your knowledge, improve quality...
By Hannah TregearApr 16 2014
...We needed a tool that would provide accurate, real-time data to complement our customer service’ said Rich Kemp, Social Media Manager at LateRooms.com. LateRooms.com were looking for a powerful social media monitoring solution to help them on their quest to offer exceptional customer service. Brandwa...
By Hannah TregearNov 12 2014
...markets and bringing the online world into the day-to-day business operations. The MoneyGram Command Center has helped us achieved all of these goals.” Lindsay Conant – MoneyGram’s Senior Manager of Social Care and Digital Marketing Analytics The command center is another example of MoneyGram’s com...
By Gemma JoyceJul 10 2018
...A team of analysts from Brandwatch and BuzzSumo examine headlines and content types surrounding the World Cup in both 2014 and 2018....
By Natalie MeehanOct 18 2017
...tities, and behaviour are just too complex for one-size-fits-all solutions. In this presentation Paul Siegel will explore some of the disastrous real-world consequences of overly simplistic metrics and suggest how tools from information theory and statistics can help us tell the right stories and mak...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.