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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Using Social Data to Manage Risk and Security

Marketing

By Chelsea FearFeb 5 2014

...are constantly evolving leading to the need of up-to-date searches or queries and email alerts to respond to allow for quick responses. The importance of using SMM tools is demonstrated in cases of false claims and fraud. It is evident through the monitoring of all social media platforms that users...

blog article

Online Reputation Management in the Financial Services Sector

Marketing

By Chelsea FearFeb 12 2014

...channels, forums are a cornerstone of digital peer-to-peer advice and reviews and thusly should not be overlooked. With personal finance being a topic which concerns most and worries many, it is unsurprisingly a matter regularly discussed on consumer rights and advice forums. Brands can develop strat...

blog article

Not Your Average Bank: Customer Service as a Marketing Tool

Marketing

By Ruxandra MindrutaFeb 17 2014

...een relying less and less on the traditional “over-the-counter” service. These changes have partly caused, and partly been caused by the widespread closure of physical banks : 348 branches closed in 2013 in the UK alone, following over 2200 closures in the US the year before. However, banks doing not...

blog article

Price Expectations vs Reality: The Travel Industry

Marketing

By Chelsea FearJun 4 2014

...load” text=”download the free report now” target=”https://www.brandwatch.com/report-travel-2014/”]...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.