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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

React: The Dogs on Social Who are More Famous Than You’ll Ever Be

Online Trends

By Cara SherrattAug 12 2015

...large part when selecting a breed. So, a Beethoven-sized hound or a purse-sized pooch? Does gender play a part in what size dog we’re looking for? The data above shows the preferences of men and women when it comes to choosing a dog. Men talk mainly about the larger breeds – the labradors and German...

blog article

React: The Craziest Pokémon Go Stories (And a Load of Data)

Online Trends

By Gemma JoyceJul 11 2016

...down those mentions, we found that around 59% are coming from male-categorized authors. Comparing that to our E3 data, which saw around 78% of mentions categorized as coming from male authors, Pokémon Go commentary seems pretty popular for ladies and gents alike. Extraordinary stories: The bad So man...

blog article

A Social Data Exploration of Netflix’s Gilmore Girls: A Year in the Life

Online Trends

By Gemma JoyceDec 7 2016

...addicted, pizza loving, not-sure-who’s-the-parent-in-this-relationship-is duo are back with their lovable pals (including a short appearance from the now actually famous Melissa McCarthy as Sookie). Netflix treats fans to a four-part series that covers the spring, summer, autumn and winter in the li...

blog article

SSG III Case Study: Using Social Analytics to Identify New Markets

Marketing

By Hannah TregearJan 8 2014

...lar success when performing broad data collection combined with complex social analytics. SSG knew they could leverage Brandwatch’s powerful analytics platform to help their client. The Goal Brand Managers at the FMCG company had three specific goals in mind: To quantify the brand’s social share of v...

blog article

React: How 12,000 People Responded to Apple’s New OS X

Online Trends

By Marcus BeardOct 7 2015

...eption online. Spotlight, the much-improved system-wide search, garnered an 82% positive online sentiment. Debuting on the Apple Watch, the new custom typeface from Apple has now rolled out on OS X. There’s been a lot of debate about the font – it has still maintained a 64% positive social media sent...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.