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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

The Top Ten Most Influential MPs on Twitter

Online Trends

By Josh BoydJan 28 2019

...for #Grenfell on 3 month anniversary pic.twitter.com/SlJdcquppi — Diane Abbott (@HackneyAbbott) September 14, 2017   3. Boris Johnson (@BorisJohnson) Party: Conservatives Parliamentary Role: Secretary of State for Foreign and Commonwealth Affairs Constituency: Uxbridge and South Ruislip. The man, th...

blog article

Admit It, You Need Help Spotting Trends in Social Media

Marketing

By Iris VermerenMar 26 2014

...ith people who may not yet know about your brand, communicate your expertise and show them you have broader interests than your business. There’s no single soul on earth who won’t appreciate your accessibility online. Ultimately, you will want to meet new people, engage with thought leaders, develop...

blog article

Insights: Location – The Missing Context for Social Intelligence

Marketing

By David EsbinApr 30 2015

...re they purchase your products. Location-specific competitive intelligence – Using location-based social listening can help teams at large sites such as hotels, concert venues, and airports learn how to improve their marketing, customer service, and operations. Discovering regional trends – Want to f...

blog article

Social Media for Restaurants: How Wendy’s Used Social to Increase Stock Price by 41%

Marketing

By Kit SmithOct 16 2015

...isit. Domino’s has been ahead of the game when it comes to digitizing their business for some time. They have demonstrated several innovative use cases of social media for restaurants. For example, the company shows customers the progress of their order using the Domino’s Tracker. The variety and eas...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.