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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

Guide: Upgrade Your Competitive Intelligence Using Social Data

Marketing

By James LovejoyMay 25 2016

...[bw_banner_cta type=1 url=”https://www.brandwatch.com/competitive-intelligence-guide/” button=”GET THE GUIDE” title= “Competitive Benchmarking” image=”https://www.brandwatch.com/wp-content/uploads/2016/05/EN-Guide-Competitive_Benchmark_thumb.png”] Download the guide to learn more.[/bw_banner_cta] Kno...

Guide

Brand Health

Brand health measurement is vital, yet so many businesses avoid it or resort to using basic KPIs. In this guide, we’ll talk you through how to develop an approach to brand health that can lead to meaningful change within your organization. We'll also take you through how to use digital consumer inte...

blog article

The “Post-truth” Era: Did Fake News Make Donald Trump President?

Online Trends

By Gemma JoyceNov 22 2016

...said three months ago: As our news sources have become more diverse and their distribution democratized no one organization or group of organizations has a monopoly on the truth. The ways our timelines and newsfeeds operate mean reality is being presented in very different ways to each individual and...

blog article

What Was Social Media Most Thankful For This Thanksgiving?

Online Trends

By Gemma JoyceNov 24 2016

...cross Twitter, Facebook and thousands of other websites (including recipe sites), we found out that while roasting is most popular, frying the turkey is a big competitor. Brined and braised turkey were far less popular and while we’re not sure “baking” a turkey is much different to “roasting” a turke...

blog article

Sugar Tax: The Social Data Around the Raging Debate

Online Trends

By Gemma JoyceApr 10 2018

...rch around veganism, there are plenty of internet sites that host thriving vegan communities who are open to discussing their favorite meat free products. Brands could identify and work with influencers within #sugarfree conversations to boost awareness and, ideally, sales of their healthier products...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.