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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

The Future of Social: What Does it Take to Lead in a Digitally Connected World?

Marketing

By Will McInnesNov 1 2013

...er and jargon about ‘crowdsourcing this’ and ‘peer-to-peer that’? Do they simply let their staff engage with the digital communities, operating slick social customer care operations or helping to energise movements, Politics 2.0-style, rousing the grassroots into a potent online army or a happy well-...

blog article

4 Crucial LinkedIn Features Every Business Should Have

Marketing

By Elizabeth VictorJul 23 2014

...ific regional audiences. 4/ Ask for Reviews and Recommendations Reviews and recommendations drive social interactions and conversions online more than company advertisements or messaging. Oddly enough, it is a rather simple concept because most of the time when a company asks for reviews or recommend...

blog article

Study: Using Social to Raise Awareness & Educate a Generation

Marketing

By Hannah TregearMar 17 2015

...television show in real-time. Utilizing the minute-by-minute feature within Brandwatch, Check One Two were able to understand the exact moments, down to the minute, that caused the peaks in conversation, what topics drove a change in sentiment and surfaced new audiences to engage with. Astoundingly,...

blog article

Interview: The Opportunities in Scaling Social in Larger Enterprises

Marketing

By Natalie MeehanFeb 8 2016

...iel Hansen (@Nat_Hansen) September 3, 2015 His day-to-day work at Clarks HQ involved analysis of online conversation using Brandwatch Vizia, writing insights reports, creating dashboards for stakeholders and testing new and innovative ways to use social listening for the brand. Here’s what he had to...

blog article

React: Twitters 30 Most Influential Harry Potter Super-Fans

Online Trends

By Gemma JoyceMar 9 2016

...ulness every day. Follow @BW_React for more juicy data. [bw_banner_cta type=1 title=”25 questions answered using Twitter data” button=”Read the report” url=”https://www.brandwatch.com/reports/twitter-25-questions/view/” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Twitter-Thumbnail.pn...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.