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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

NYK Conference Live: Day One

Marketing

By Natalie MeehanMay 10 2016

...ct: 3M own 2,000 Twitter handles! https://twitter.com/leeodden/status/730076602021912576 Over at the Masterclass Track, Brandwatch Trainer Holly Oliver is teaching a room full of conference goers some tips and tricks on how to get the most out of Brandwatch Analytics. I’m loving reading all the tweet...

Guide

The Essential Instagram Marketing Guide

Any marketer will agree that Instagram is far too popular to ignore. So, the question is not if, but how to effectively leverage Instagram to its full potential. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marketing efforts. In th...

blog article

NYK Europe Live: Day Two

News

By Natalie MeehanOct 21 2016

...ff the reasons. Social lends itself very well to being a complementary layer of research – we have a good cross section of society represented on social. We also have access to everything a target has ever written on social, and it is easy to slice and dice the data. We can also go back and re-analyz...

blog article

How Our Social Media Week Data-Viz Works

Marketing

By Joel WindelsFeb 14 2012

...ek” OR socialmediaweek OR smw*) AND site:(twitter.com OR facebook.com)) This will pick up all mentions of any of the three terms shown in bold, as long as it is from either Twitter or Facebook. It will also pick up all Twitter mentions and replies to the official Twitter accounts, as they all feature...

Report

Consumer Trends for 2023

Learn from millions of consumer posts on social media to discover the latest changes in consumer behavior. You’ll read about: Consumer attitudes towards the cost of living crisis and buy now, pay later Consumer technology trends, including concerns about data privacy How diversity and inclusion impa...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.