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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Twitter Trends 2016: 8 Changes to Expect from Twitter

Marketing

By Kit SmithNov 18 2015

...een as integral to the platform. 4 – Increasing in-app retention   A common trend among social media sites is improving functionality to keep users in-app. Facebook introduced its own video hosting to stem the flow of users heading off to YouTube, and has recently introduced Instant Articles to encou...

blog article

Study: What Happens When Social Media Sites Go Down?

Marketing

By Kit SmithFeb 18 2016

...lypse. Next time a social network goes down, we recommend staying calm, stepping away from the computer, and trying again in 30 minutes. Social networks hate going down for any amount of time, so you can rest assured that a lot of developers are running around in a panic while being shouted at. Befor...

blog article

50 Incredible Instagram Statistics

Marketing

By Kit SmithJan 20 2019

...shortage of interesting Instagram statistics out there. We've collated and categorized the most up-to-date and interesting facts we could find....

blog article

Will the “Stop Funding Hate” Campaign Have a Lasting Effect on the News Media?

Online Trends

By Gemma JoyceAug 11 2016

...and advertising within newspapers that splash hate-driven headlines on the front page not only fuels the hatred but gives the brand unwanted negative associations that social activism will highlight. It presents a difficult problem. Brands might not want their non-tabloid reading customers to be angr...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.