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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Leila Johnston: On Exploring Fictional Data in the Real World

Marketing

By Leila JohnstonFeb 2 2017

...a whole – we joked about producing a Rob Tichener-free version for those listeners. With a Story Explorer, you could do just that.” Escaping into a fleshed-out world Why are people suddenly so interested in the data of fictional universes? “A story can be a satisfactory escape, but once you start cr...

blog article

Checklist: 8 Key Questions for Excellent B2B Product Launches

Marketing

By Sean CampbellAug 25 2017

...you honestly expect a serious rival to Amazon’s e-commerce in the near future? If taking on an established incumbent, product managers must build a product that is so good it can’t be ignored. 2. Are there enough distinguishing features? Successful products have something that sets them apart. Custo...

blog article

Hurricane Harvey, Joel Osteen, and a Social Storm of Disappointment

Online Trends

By Kellan TerrySep 5 2017

...rall 59.1% negative. Looking at sentiment on a day-by-day basis shows how Osteen’s discussion fared with the arrival of Harvey, and the downward spiral it took as people expected Osteen to help his neighbors. Osteen’s online sentiment dipped as low as 72% negative on the 30th. [bw_also_like id=”10363...

blog article

Taste Doesn’t Matter: Tracking the Habits of Healthy Eaters

Marketing

By Chelsea FearAug 8 2014

...ting the power of social and how brands can go beyond the basics for customer success. [bw_banner_cta button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/report-food-beverage/” title=”We love insights” image=”https://www.brandwatch.com/wp-content/uploads/2014/08/FB-Report-Cover.png”]Downlo...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.