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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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The Nationwide Backlash: Is Negativity Inevitable for Financial Brands?

Marketing

By Ruxandra MindrutaFeb 2 2015

...ainable by financial brands. [bw_banner_cta type=1 url=”https://www.brandwatch.com/report-financial-services-2014/” button=”Free Report” title= “Read the full research” image=”https://www.brandwatch.com/wp-content/uploads/2015/02/Finservreport.png”] Download the report and learn more.[/bw_banner_cta]...

blog article

Marketing: Dark Matter, Social Media, and the Number 96

Marketing

By Joel WindelsSep 21 2015

...gerous tendency to share negative reviews via word-of-mouth or social media. It should be an imperative for brands to actively seek out unsatisfied customers, measuring the perception of customers and adapting accordingly – either through direct consultation with the individuals or upheavals in the o...

blog article

Improving Company Branding Through Feng Shui Design

Marketing

By Richard LarsonAug 11 2014

...ter free. For many offices, this must be an office-wide effort that comes from management. It means a policy of printing less papers and installing wireless networks. Any plugs and cords should be tidily wrapped and never left tangled. Management should not allow personal clutter to crowd the office...

blog article

The Statistics Behind B2B Social Media Marketing

Marketing

By Alan RaeAug 14 2012

...tps://www.brandwatch.com/b2b-report/” button=”GET THE FULL REPORT” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2015/04/B2B-Thumbnail1.png”] Download the report and learn more.[/bw_banner_cta]  ...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.