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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Paladin to Become Influence, Plus More Exciting News

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By Mikael LembergApr 5 2022

...Our vision for a unified social marketing platform in the age of the creator economy...

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Exploring the Anime and Manga Global Takeover

Online Trends

By Josh BoydAug 24 2021

...Have you found yourself watching anime or reading manga during the pandemic? If you have, you’re not the only one....

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Complete Guide on How to Conduct an Effective Customer and Segmentation Analysis

Marketing

By Kit SmithOct 31 2023

...though that does come with biases. Reduce this by complementing that research with sales data, CRM data, and speaking to customer-facing employees. Once you have identified these groups, social data can elaborate your understanding by providing a more holistic view of the groups. It’s also worth cons...

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Insights on Contests: How Travel Brands Win at Engagement

Marketing

By Ashling ScanlonFeb 5 2015

...m/report-travel-2014/” button=”GET THE REPORT” title= “Uncover more insights on the travel industry” image=”https://www.brandwatch.com/wp-content/uploads/2015/01/th-report-cover-icon.png”] Download the report and learn more.[/bw_banner_cta]  ...

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The Coke vs Pepsi Social Presence Showdown

Marketing

By James LovejoyMay 22 2015

...type=1 url=”https://www.brandwatch.com/restaurant-food-beverage/” button=”GET THE FULL REPORT” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2015/05/RFB-Assets-Thumbnail.png”]Get market share analysis on more food and beverage brands.[/bw_banner_cta] The Cola Wa...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.