[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Marcus BeardJul 31 2015
...tter who have mentioned your brand. Topics – An at-a-glance view of how you’re being reported on in the news, and how journalists are talking about you on Twitter. Top Stories on Twitter – Top hashtags, links and Tweeters in the conversation about your brand. The possibilities This dashboard is the c...
By Misha TalaveraDec 10 2015
...pinions of those they follow on social media. Word-of-mouth promotions not only build brand equity, but also impacts the bottom-line. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” Those that were acquired...
By Colin CatherJan 21 2016
...Reputation. Why did that get such a singular brand-definition? It has become something inscribed on a brass plaque, to be buffed and polished, to be guarded and defended. I preferred it when reputation left room for the “(s)he’s got a bit of a reputation” version. What actually matters? So, brands –...
By Hannah EmanuelApr 5 2011
...e interest was generated on Feb 4th with their pre-superbowl ad. Back to the deals on 2nd March as they offered two cinema tickets for just $9 followed by their very timely Japan earthquake donation deal on March 17th. Despite their more regular traffic, they are doing little in catching up with riva...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
