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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

The Social Outlook

Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across: Brand health Consumer engagement Content performance Audience demographic 200 million conversations. Over 250 brands...

Case Study

RF|Binder

...6 innovative ways RF|Binder uses data from Brandwatch...

Guide

How Can CPG Brands Excel With Digital Consumer Intelligence in 2021?

Consumer preferences can change rapidly, so staying close to what they want and need is vital for CPG brands in 2021. In this guide, we’ll cover: Generating insights around product formulation and development Performing audience analysis Optimizing the customer journey Innovating with brand health m...

Guide

Building a Culture of Data at Your Organization

In this guide you'll learn: What it means to have a strong culture of data How organizations of different maturity levels can strengthen a culture of data Practical tips on improving your culture of data to enable better decision making A culture of data is a culture of decision – data is fundamenta...

Case Study

Metia

...Learn how Metia doubled their ROI from lead generation with Brandwatch Audiences....

Report

How Parents View Brands

Using Brandwatch's new partnership with Mumsnet, we analyzed over two million conversations from the forum to find: The brands that parents love the most ❤️ The brands that parents can't stand 😡 Airlines parents won't fly with ✈️ Fast food brands that are seen as unhealthy 🍔 The news sources parents...

Guide

Creating an Exceptional Data Governance Program at Your Organization

...rity Quick tips for improving data governance at your organization, no matter where you’re at right now Personal data is a major commodity in today’s economy, and companies hold a responsibility to treat that data with care and respect....

Skyscanner case study
Case Study

Skyscanner

...Learn how Skyscanner uses Brandwatch to unlock unlimited opportunities through indirect brand mentions...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.