[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
130 items found for trend watch/feed/rss2/feed/rss2/
...their #RailRefunds campaign and made the hashtag trend within 3 hours. In this case study, Which? used Brandwatch Analytics and the Vizia platform to generate awareness around their #RailRefunds campaign and made the hashtag trend within 3 hours. Which? is the largest independent consumer body in th...
How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice, using examples from some of the best campaigns of recent years. Learn about moral marketing from brands like Nike, Dick's Sporting Goods, Patagonia, Converse, and more. How can bran...
In a fast-moving era where consumers are fickle and reputation is everything, monitoring your brand’s health is critical. That may mean analysing real-time audience responses to a freshly launched campaign, or gathering long-term consumer opinion on your brand. In this guide, we’ll give you some ide...
...Brandwatch analyzes social data on marketing, sponsors, and consumer behaviour during the 2019 Women’s World Cup...
...We compare the Southwest Airlines and JetBlue Airways brands on conversation topics, sentiment, and demographics. We also wanted to find out what North American consumers thought of the budget airlines. What do North American consumers think of the region’s leading budget airlines?...
To truly understand the results of your campaign, you need the big picture. Using Nike and other real world examples, we'll take you through the metrics that are important and how to use them. So you’ve invested a lot of time, effort, and capital into a major campaign for your brand or client. It’s...
Nearly two thirds of consumers will purchase from, switch to, or boycott a brand based on its stand on societal issues. At a time when brand loyalty is at an all time low, why are most senior marketers hesitant to take a stand? In this report, we explore the risks and rewards that come with values-b...
...social media posts from the last decade? In this report, you’ll find out: How online slang has changed over time How the emotions we share online change from year to year What big trends like diets and mobile games look like as they come and go over time 10 years of social media data reveals how tre...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
