[Free Virtual Event] Social Media Summer Camp
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Join us and boost your social media potential with our data-led event
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Being a marketer has never been so complex or challenging, but there is a clear path to success. Learn how to make customer experience your biggest competitive advantage. “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” - Gartner Your markets are more compet...
...their #RailRefunds campaign and made the hashtag trend within 3 hours. In this case study, Which? used Brandwatch Analytics and the Vizia platform to generate awareness around their #RailRefunds campaign and made the hashtag trend within 3 hours. Which? is the largest independent consumer body in th...
...Discover how Veganz was able to grow from a start-up to Germany's leading vegan food brand with the help of social listening...
Current events are only amplifying the need for businesses to stay close to customers and their wants, needs, and preferences. Whether brands are in boom or bust mode, listening is vital. In this guide, we'll cover how digital consumer intelligence can raise the volume on useful customer feedback (a...
Nearly two thirds of consumers will purchase from, switch to, or boycott a brand based on its stand on societal issues. At a time when brand loyalty is at an all time low, why are most senior marketers hesitant to take a stand? In this report, we explore the risks and rewards that come with values-b...
To truly understand the results of your campaign, you need the big picture. Using Nike and other real world examples, we'll take you through the metrics that are important and how to use them. So you’ve invested a lot of time, effort, and capital into a major campaign for your brand or client. It’s...
...We compare the Southwest Airlines and JetBlue Airways brands on conversation topics, sentiment, and demographics. We also wanted to find out what North American consumers thought of the budget airlines. What do North American consumers think of the region’s leading budget airlines?...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
