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blog article

4 Ways to Measure and Track Brand Awareness

Marketing

By Kit SmithOct 25 2023

...ent rather than watching it slip by on their news feed. What should you be measuring against? Benchmark In order to track changes in brand awareness you need to benchmark against your baseline metrics, looking at a long enough time period to spot any natural peaks and troughs, as well as any anomalie...

blog article

50 Incredible Instagram Statistics

Marketing

By Kit SmithJan 20 2019

Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps. With many millions now using the app every day, there is no shor...

blog article

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018?

Online Trends

By Gemma JoyceMar 9 2018

...spending way too much time staring blankly at Buzzfeed Tasty videos. I consider it to have been a very healthy move both mentally and for the food envy I was getting. Of course, social media isn’t necessarily a bad thing. When used in moderation and when used conscientiously, it can open new conversa...

Guide

Using Social Intelligence to Create Authentic Content

...Learn how audience intelligence can power data-driven content strategy, to reach and resonate with the right people....

blog article

How to Run a Social Media Competition Using Brandwatch

Marketing

By Gemma JoyceJul 5 2018

...Social media competitions are a great way to boost awareness of your brand but tracking one that goes beyond the simple "retweet to win" model can be tricky. Luckily, we're here to help....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.