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By Joel WindelsMar 8 2012
...l data sets or localised data? Telecommunications companies come under fire a lot, with providers such as AT&T in the States and BT in the UK both regularly scrutinised for their shortcomings. We’ve taken a look at how useful isolating data regionally can be useful by performing a query for Virgin Br...
By Felicia SavageApr 19 2012
...lth are aimed at people who want to share similar experiences, communicate information, or for medical institutions and practices to share ideas and disseminate information. Sites like WebMD and AskDrWiki are regarded as expert sites that are designed to allow patients to ask questions and get answer...
By Joel WindelsMay 1 2012
...brand Change in overall brand sentiment ratings Temporary change in brand sentiment surrounding a social marketing campaign Volume of visits to your websites Volume of visits from specific sites Number of new social media sites that mention your brand Number of new fans and followers Looking to get...
By Jasmine JaumeDec 19 2012
...e (more than the 13% that actually do mention the company) 53% of social media users compliment brands at least once a month, whilst 50% express concerns or complaints 70% of users hear others’ experiences with brands at least once a month We don’t like social ads, but still engage with them 33% of p...
By Joel WindelsNov 20 2012
...forums. Closer inspection reveals that parenting sites were the main hub of activity for these, as punters of sites like Mumsnet shared opinions on packed lunch options for their offspring. All the brands were frequently mentioned on the bargain-hunting forum, Money Saving Expert. Looking over the p...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
