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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

How to Write a Social Media Report: 4 Key Steps

Marketing

By Jasmine JaumeJan 30 2013

...u could consider what type of mentions you have – complaints, compliments, questions, leads, reviews etc And so on.. we could go on, but take a look at your data and you’ll start to find different ways of segmenting your data. You can manually categorise your mentions by looking at a sample (400 ment...

blog article

UK Internet Users Overwhelmingly Against New Porn Firewall

Marketing

By Joel WindelsAug 6 2013

...l as when Wikipedia founder Jimmy Wales published comments disapproving of Cameron’s scheme. The news sites were largely neutral about the story, as they are supposed to be. Forums and blogs featured fairly balanced comments, with major forums like Mumsnet actually slanted towards a pro-legislation v...

blog article

A Guide To Eliminating Spam in Your Data: 5 Top Tips

Marketing

By Ruxandra MindrutaOct 16 2013

...forums, and so on. There’s a constant struggle to combat spammers and bots, especially in the social media monitoring industry, where clean data is essential when it comes to getting relevant mentions of the brand or industry you are interested in. Spam-free data allows a better breakdown and analysi...

blog article

10 Powerful Ecommerce Marketing Trends for the Future

Marketing

By Kinjal AdesharaMar 3 2014

...ge PPC and CPC ads experiment in small and large ecommerce companies. 6. Brand and Author Identity will Become More Important While Google Authorship’s branding opportunities for smaller business were well understood even last year, the death of large-scale guest blogging suggests that a digital bran...

blog article

4 Approaches to Content That Will Boost Audience Engagement

Marketing

By Jessica EdmondsonApr 1 2014

...where you can post quick summaries of industry or company news, perhaps accompanied by a video or photo. Alternatively, liveblogging, little snippets of company events or even special industry events happening, like with Wired’s SXSW 2014 Liveblog, is a great way to keep your audience engaged and to...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.