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By Kristian BannisterMay 1 2015
...it’s the time you will need to react quickest to complaints. Complaints about your products can escalate through social media. Apple learned this the hard way in 2014 when a few complaints about the iPhone 6 being prone to bending created a storm of discussion. Aside from identifying emerging cris...
By Natalie MeehanMay 23 2015
...ideos are often shared or linked to through other sites, many viewers never see the description, or the disclosure. To be as upfront and explicit as possible, FTC recommends that all video endorsements need to post their relationship to the sponsor at the beginning of the video and several times thro...
By Kit SmithMar 7 2016
...e draw from this? Well, Twitter might be the most common addiction but it could be a lot easier to quit compared to other platforms. Stop the ride, I want to get off It seems that our addiction to different social media sites is affecting the number of people who want to log off for good. Saying that...
By Emma ShanahanMar 31 2016
...hrough paywalls. One of the most notable of these sites is Forbes.com which cropped up frequently in our analysis. Of all the associated topics, Forbes was number four on the list, receiving over 6,000 mentions. Of these, 69% were categorized as negative. Turned off adblocker to read a @Forbes articl...
By Kit SmithJun 30 2016
...pply those learnings to future campaigns. You can compare with your competitors’ channels to uncover opportunities, and understand strengths and weaknesses. You can grow your community and drive brand advocacy by discovering the most influential and active fans and nurturing them. Of course, the ulti...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
