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[New Report] State of Social 2024

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blog article

A Tale of Two Tech Giants: Why You Can’t Always Trust The Buzz Alone

Marketing

By Phill AgnewOct 17 2014

...brandwatch.com/wp-content/uploads/2014/10/Consumer-Tech-Thumbnail.png” ]Learn how brands like Sony, Microsoft, and Samsung are using social media to fuel change within their marketplace.[/bw_banner_cta] Estimating how a product will fare in its market before its release is vital to every product laun...

blog article

Why Wearable Tech Hasn’t Reached The Mainstream Yet

Marketing

By Iris VermerenOct 24 2014

...rs drop to just 5%! If it doesn’t fit into our day-to-day wardrobes, we won’t be inclined to wear them, making it harder to become part of our daily routine. How often do you see people taking a picture or reading texts on their watch? My guess is rarely, if at all. Until wearable technology fits in...

blog article

How to Avoid Marketing Mistakes That Impact Your Bottom Line

Marketing

By BrandwatchFeb 26 2022

...merit to thinking like this, it largely evades a fundamental law consumers align with: The consistency principle. The principle was first noticed in 1968 by two Canadian psychologists, Knox & Inkster. They found that gamblers are more confident their horse will win immediately after they place a bet...

blog article

Everything You Need To Know About International Women’s Day 2017 On Social

Online Trends

By Gemma JoyceMar 9 2017

...pe=1 url=”https://www.brandwatch.com/reports/ditch-the-label/” button=”GET THE REPORT” title= “Understand the data on gender constructs” image=”https://www.brandwatch.com/wp-content/uploads/2016/10/Thumb-DTL.png”] Download the report to learn more.[/bw_banner_cta] The React team takes a look at the d...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.