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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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React: Mimosa? Mojito? Mai Tai? The World’s Favorite Cocktail Revealed

Online Trends

By Marcus BeardJul 17 2015

...’. Then at 7pm, for the post-work ‘loosen-me-up-so-I-can-apologise-to-Sharon’ Martini. Finally, there’s a bump at 3am, when the desperate ‘alone again’ Old Fashioneds are ordered. When do you drink yours? You can keep up to date by following @BW_React, serving up hourly social data charts, facts and...

blog article

Interview: The Growing Importance of Social Data in Security

Marketing

By Kit SmithDec 14 2015

...that moving picture…social data can be the most up-to-date, accurate picture or reflection of what’s happening.” – Dan Skeggs, Information Security Consultant [bw_also_like id=”63330″] Overcoming resistance As this is a newer, albeit growing, use case for social data, we asked Dan if he had encounter...

blog article

Let’s Debate: Traditional Market Research versus Social Insights

Marketing

By Natalie MeehanJul 13 2016

...other data source that’s linguistic, just like an open-ended question or a focus group transcript that is liable to the same set of rules, I find the objections disappear. JIM: But is it the same set of rules? We’re supposed to debate, so here we go. Hillary and Bernie had their first debate and two...

blog article

Expert Advice: How To Become A Digital Company

Marketing

By Ronald van LoonJul 20 2017

...nsformation traverses through four main phases. Becoming a top-notch expert with industrialized IT services – by adopting six main principles Switching to agile operations to achieve maximum efficiency – so that you enjoy simplicity, rationality and automation Creating an engaging experience for your...

blog article

10 Essential Methods for Effective Consumer and Market Research

Marketing

By Josh BoydOct 17 2023

...  When it comes to understanding the world around you, market research is an essential step....

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.