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By Iris VermerenNov 21 2013
...tify problems and how to solve them before they become more complicated to truly make the most of the power of social. It’s not only cheaper to conduct social customer service than via traditional, reactive means, but effective customer retention is far cheaper than attempting to acquire new ones. 5....
By Felicia SavageMay 24 2012
...reputation as a maker of automobiles, taking on a business-to-business marketing approach means connecting with a new consumer base and competing with better-established businesses for the attention of those customers. And that consumer base is being increasingly found in a global market, thanks to V...
By Dinah AlobeidMay 5 2017
...MO Survey, 41.5% of marketers reported that their business hasn’t been able to show the full effectiveness of social media on their business model. So we’re really excited to hear from some of the world’s most recognizable brands at our Now You KnowTM Conference. It’s an ideal forum to learn directly...
By Roza TsvetkovaFeb 10 2023
...Read these useful tips on TikTok analytics and translate them into marketing success for your brand....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.