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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Evolving Your Events Strategy With Your Business Growth

Marketing

By Chelsea FearMay 25 2017

...our efforts, it’s important to remember that each company is different. Make sure to tailor the events you host or attend to suit your goals. [bw_banner_cta type=2]Optimize your business with social insights.[/bw_banner_cta] Chelsea Varney gives you an inside look into to evolve your events strategy...

blog article

Selling Yourself: Internal Marketing Tactics for Consumer Insights Professionals

Marketing

By Dinah AlobeidAug 3 2017

...ng their maturity in turning social insights into business outcomes, creating visibility about even small wins is critical to proving value. Second, use internal marketing channels that your audiences already actively use. This may seem obvious, but research shows that stakeholders and internal audie...

blog article

The Rise of the Command Centre: Why Have One?

Marketing

By Jasmine JaumeOct 2 2013

...and centre can bring a whole lot of value to your business. Command centres allow you to track social media data in real-time, so that you can make informed decisions quickly and be a responsive, social business. It’s not just about community management or monitoring Twitter either; command centres c...

blog article

Interview: Looking at the Future of Digital and Hiring the Best Talent

Marketing

By Joel WindelsJul 4 2016

...for that talent. Because they’re going to need to compensate somebody more to come and work for your backward company and try and get it. I actually think that’s what you’re seeing. You’re seeing a lot of large mainstream companies going to the Amazons and to the Googles, and hiring those people to b...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.