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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Guide

The Digital Consumer Intelligence Maturity Model

After reading this guide, you’ll: Understand the stages of DCI Maturity so you can use them as a roadmap to future growth across industry-defined pillars Identify the areas your organization can focus on to mature into DCI Know what it all means in practice, having read examples from thriving Brandw...

blog article

How to Generate Leads on TikTok

Marketing

By Roza TsvetkovaApr 25 2022

...Learn how to boost your business with lead generation on TikTok....

blog article

8 Controversial Ways to Improve Business Efficiency

Marketing

By JeremyDec 16 2013

...job that a computer can’t replicate – like making complicated decisions or coming up with innovative ideas. If done the right way, this will propel your company forward while saving it a lot of money in the long run. Create an Online Presence   If you still haven’t succumbed to the times and created...

blog article

How To Make The Most of Google Hangout For Your Business

Marketing

By Peter DavidsonFeb 16 2015

...xactly Google Hangout is and how it can help your business, its popularity is quickly growing as more and more business owners realize its potential and see the benefits of using it. Google Hangout: What can you use it for?   This new addition to the Google suite of apps is essentially a limited soci...

blog article

CRO: What’s New for Optimising Conversion Rates?

Marketing

By Gina HortonOct 21 2013

...age to converting and then what the post-purchase experience is like.   Culture affects all facets of design   It’s not news to us that culture is a major influence in business practise. But the extent to how it affects every fine detail really is intriguing.   You know you want to   A talk by Jon Do...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.