Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Yohana PetrovicJan 19 2015
...rvice – then you should create a profile for your company or business name centered around information and pictures about your company or business. Then start filling out all those blank spaces. Remember that you are advertising yourself. Talk yourself up in your tagline. Be bold 3/ Post compelling c...
By Jasmine JaumeSep 18 2013
...nitor the success of your marketing campaigns and compare to your competitors Ensure rapid security and crisis management by staying on top of any sudden changes in data or emerging topics Analyse events and campaigns in real-time, to capitalise on real-time marketing opportunities Establish a centra...
By Aleksandr PetersonNov 3 2014
...er projects that through 2015, 85% of Fortune 500 companies will fail to exploit big data for competitive advantage. In the same report, they discovered that executives blame variety and volume of data as the two biggest obstacles to big data utilization. Dark data, duplicate data, incorrect data—non...
By Will McInnesOct 7 2015
...neration pioneers. I could make automotive or telecommunications comparisons, but it’s a little clichéd. You can find your own precedents of technological and cultural evolution. In terms of business value of social I see real progress, and I’ve been at this for a while. In picking apart that ‘real p...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
