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By Jessie TwerskyFeb 24 2016
.... It’s obvious that they believe the sum of every experience a customer has with your product, team or company equals the strength of the brand. It’s embedded in the culture of their business. Over time a brand created with that type of authenticity will always generate value, and obviously a delight...
By Ruxandra MindrutaMar 31 2017
...nd digging deeper, brand advocates (earned media) come with smaller communities, but with higher engagement rates and better results. Brand advocates have the power of earned media on their side, and provide a brand with valuable offline and online brand advocacy in the form of recommendations and co...
By Dominick SoarAug 24 2011
...at you deal with it. Specificity (is it a general complaint or targeting a specific experience?): If it’s clear who needs to deal with it, it should be passed on to them ASAP. In addition to these there may be many other ways of determining who should be responded to most urgently and who should be l...
By Diane Pierre-LouisJul 8 2013
...media, so too, can positive reviews. Accordingly, companies that resolve customer complaints in a matter of hours – or even minutes – instead of days, weeks or months are likely to boost their reputation. Twitter should be viewed as much more than just a broadcast channel. It’s an invaluable listenin...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
