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Consumer preferences can change rapidly, so staying close to what they want and need is vital for CPG brands in 2021. In this guide, we’ll cover: Generating insights around product formulation and development Performing audience analysis Optimizing the customer journey Innovating with brand health m...
Learn how to use Reddit data to inform your competitive intelligence, customer experience, audience analysis, and influencer research activities. If you know where to look, Reddit is one of the most insightful consumer forums there is. There are thousands of in-depth conversations taking place every...
How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice, using examples from some of the best campaigns of recent years. Learn about moral marketing from brands like Nike, Dick's Sporting Goods, Patagonia, Converse, and more. How can bran...
There's no excuse for poor CX, and consumers are turning away from brands that let them down. Blending 200 million online conversations with 9,000 global survey responses, we studied: What are consumers' expectations around different industries? Which brands and industries create the most positive e...
...urced from 120k global survey responses and 760m+ social media posts on how consumers have adapted to life under Covid-19. You'll learn: How the ‘back to basics’ trend took hold in lockdown, and could continue post-outbreak How consumers are approaching medical treatment when fewer than half say they...
...g face-to-face interactions to conversations over social media. For this report, Brandwatch, BuzzSumo, and Falcon.io joined forces in exploring the world of emotion on the internet to help companies and their marketing teams make better decisions in communications. You'll learn about: The emotional s...
...he biggest events of the year through the lens of social data. We’ll cover: Trending sports activities in 2021 The focus on mental health during the Summer Games What a major soccer finale looks like for shirt sponsors How conversation around the NBA has changed throughout the pandemic The impact of...
In this report, we analyze over 1.5 million online mentions of 25 major luxury watch brands in German and English to find out: What events in 2021 led to a spikes in mentions around luxury watches? Which of the brands we analyzed are mentioned the most online? What trends are emerging in the luxury...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.