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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

How Retail Brands Can Leverage Digital Insights

In this guide, you’ll learn: How to use digital insights to improve content and product copy How retail brands can better understand demand using digital consumer intelligence How retail brands can spot new opportunities with digital data How to monitor emerging trends and react to them How to lever...

Guide

Maturing from social listening to digital consumer intelligence

...w of information and insights The right kinds and combinations of data The tools that can properly handle that data, to answer business-critical questions The urgency that must be embedded at the very heart of an organization A practical guide to levelling up how consumer insights are used across you...

Report

New Research Reveals How Consumers View Brand Purpose in 2020

...ust safety measures put in place by employers and businesses than the government How 57% of consumers want businesses to focus on sustainability and the environment more in 2021 How Black Lives Matter protests have impacted interest in diversity and inclusion And much more What do consumers think abo...

Report

Brand Visibility Report: Why Your Brand Needs a Strong Visual Identity

...in 2022 Visual trends from different generations The effect of influencers in boosting brand visibility Key takeaways and how-tos for your company Explore the latest visual trends on social media, from the most visible brand and sectors through to emerging aesthetics....

Guide

Social Analyst Playbook: Future-proof your social insights

...volving as tools become more self-serving, data becomes more prevalent and companies increasingly claim to be "data-driven". We spoke to three experts to get their thoughts on these changes and where they view social analytics fitting into any company. In this playbook, learn: the foundation of the s...

Guide

Selecting a Social Media Management (SMM) Tool

...top social media management platforms. So if you’re already interested in buying a social media management tool but are confused about where to begin your search or how to compare different vendors, this is the guide for you. Finding the perfect social media management solution for your business can...

Report

Food and Beverage Trends Report

...What can millions of online conversations tell us about the latest food and beverage trends?...

Report

Consumer Trends for 2020: APAC Edition

We bring together survey and social data from thousands of people around the world to find the biggest consumer trends ahead of 2020. In this edition of the global Consumer Trends for 2020 report, we’ll look at social insights alongside global survey data, to answer the following questions (pulling...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.