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By Gina HortonOct 24 2013
...anicures, making the purchase of their product an experience individual to that of their competitors. Product Time and time again we have been exposed to cosmetic campaigns that tell us their products will make us wrinkle free, skinny and beautiful. It was therefore a breath of fresh air when Dove’s...
By Kimberly McNallyFeb 26 2014
...ld and travel is no exception. Social media has become a seamless part of a traveler’s experience – from researching their trip (best airlines, hotels, etc.), to engagement throughout the duration of their travel and even post-trip reviews and feedback. Travelers are becoming increasingly influential...
By Natalie MeehanJul 13 2016
...their Twitter handles, we asked them, ‘Were you recommending Microsoft over competitors?’ ‘Of course, absolutely every time I possibly can. That’s what I’m recommending.’ You socially connect the survey to what they’re publishing and you find they’re completely lying, and that actually the net promot...
By Alex JonesMar 17 2017
...ta type=2]Start enriching your research with Brandwatch Analytics[/bw_banner_cta] From your salespeople to customer service, your company should be driven by user experience. Learn the best practices in using social media for UX research....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.