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[New Report] State of Social 2024

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blog article

New Guide: Social Selling – Turning Relationships into Revenue

Marketing

By Natalie MeehanDec 2 2015

...r to six hours on social media per week. There is undeniably a struggle with measuring the ROI of generating leads on social. But there’s absolutely no question that social media is a critical piece of the marketing mix and is firmly in the sights of every savvy CMO – allowing the creation of demand...

blog article

Eurovision 2018 Data: Everything You Could Possibly Want to Know

Online Trends

By Gemma JoyceMay 12 2018

...406142632275969 The top countries Overall, the top-mentioned countries competing in Eurovision were thus: UK ( 60,015 mentions) Australia ( 27,075 mentions) Israel (18,725 mentions) That said, the countries who caused the biggest mention spikes during air time weren’t necessarily the top mentioned ov...

blog article

How Your Brand Can Stand Out From The Crowd

Marketing

By Joel WindelsJun 26 2014

...ll give them some degree of credit, as there is a fundamental blockage to any brand seeking to sell their pungent smells via a medium that is not stink-enabled. Until smell-o-vision is invented then, fragrance labels must attempt to convey what their products are all about through aesthetic metaphor,...

blog article

MoneyGram: Leading the Way with a Social Media Command Center

Marketing

By Hannah TregearNov 12 2014

...markets and bringing the online world into the day-to-day business operations. The MoneyGram Command Center has helped us achieved all of these goals.”   Lindsay Conant – MoneyGram’s Senior Manager of Social Care and Digital Marketing Analytics The command center is another example of MoneyGram’s com...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.