Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Kit SmithOct 17 2016
...il marketing software (MailChimp is a popular and free option) should be able to measure the open rate of the emails you send out. This calculation takes the number of emails opened and divides it by the number sent, minus the ones that bounced. This tells you the percentage of emails that were actua...
By Anna BauerJul 20 2012
...arriage: If love is blind then is marriage the eye-opener? If you’re getting married let’s hope for all parties involved that all the eye-opening things have been discovered. Otherwise we are all screwed. Education: School: What does it feel like to get in a fight with your PhD adviser? Getting into...
By Jasmine JaumeJan 30 2013
...d the data you need by writing Queries (a form of complex search string). Your query is important; it is what everything else in your report is based on. Bad query = bad, irrelevant, useless data. That’s why we give you a wide range of Boolean operators to use within your queries, to make them as acc...
By Agata DecApr 4 2014
...thing to do”, but they won’t promote the analytics-driven culture. As a result, the C-suite, upper management, team leads (and pretty much anyone besides the analysts themselves) will be very hesitant to listen to the data and will most likely reject anything it says. It is, without a doubt, a huge s...
By Kit SmithJul 14 2016
...s too. Despite various early tests and attempts, s-commerce is yet to take off in a big way. Yet the increasing emphasis on shopping through social media, and the recent proliferation of Buy Now buttons, suggest that our social media overlords are pretty keen on making this a reality. Simply put: is...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
