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By Emma ShanahanMay 31 2018
...ome insights I wouldn’t have previously known: 1. Competitor benchmarking Competitor intelligence isn’t what it used to be. You can’t passively rely on research and intel any more. You need to maintain a continuous view on your competitors and their activities. One way of doing this is to monitor the...
By Josh BoydOct 13 2017
...uilt yourself. [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/the-social-outlook/” button=”GET THE REPORT” title= “Social benchmarks for every business” image=”https://www.brandwatch.com/wp-content/uploads/2016/09/social-outlook-thumbnail-big.png”]Discover the social trends that will i...
By Josh BoydJul 25 2018
...It's an area equally celebrated and criticised. There is a lot of value in influencer marketing when it's done right. We've answered some of the most common questions around it to help you get started....
By Gemma JoyceNov 22 2016
...said three months ago: As our news sources have become more diverse and their distribution democratized no one organization or group of organizations has a monopoly on the truth. The ways our timelines and newsfeeds operate mean reality is being presented in very different ways to each individual and...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.