Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Kit SmithDec 15 2016
...le customer view, allowing brands to engage in one-to-one marketing. The evolution of personalized marketing There is an argument put forward by people who don’t quite understand the theory of evolution, which states that an eye is of no use until it is fully formed. The argument goes that the eye co...
By Richard LarsonJun 24 2014
...lling to switch their brand in order to receive a free promotional gift. This means that advertising “free gift with purchase” can be a promotional or branded item. Consumers are much more likely to keep free branded items than they were several years ago. When asked about re-gifting promotional prod...
By Dinah AlobeidNov 14 2016
...feedback from social. Customer Care This example comes from a well-known American financial services company. The brand measures customer care channel response times. They looked specifically at how long it takes their brand to respond via an official Facebook or Twitter handle and found it can take...
By Emma ShanahanMay 31 2018
...zzsumo, Salesforce, and more. Vizia offers 10+ out-of-the-box integrations designed to give you a greater understanding of your marketing world. Finally, you can share these insights with anyone in the organization by seamlessly distributing dashboards and reports to any screen in your network. [bw_b...
By Diane Pierre-LouisJun 12 2013
...74% of U.S. smartphone owners were receiving real-time, location-based information on their phones as of February 2012. That was up from 55% in May 2011. The Pew report also noted that a growing number of smartphone owners were using an app such as Foursquare to check in at specific locations or sha...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
