Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Will McInnesNov 1 2013
...er and jargon about ‘crowdsourcing this’ and ‘peer-to-peer that’? Do they simply let their staff engage with the digital communities, operating slick social customer care operations or helping to energise movements, Politics 2.0-style, rousing the grassroots into a potent online army or a happy well-...
By Bryan TookeyJul 26 2012
...ces vendors to reply in a way that you can easily compile and compare Do ask the vendor about their USPs, or Unique Selling Point(s). After reading 5-10 responses, you’ll need a reminder of why they are different The Don’ts Don’t try to solve every aspect of social media in one RFP: lots of departmen...
By Jasmine JaumeSep 19 2012
...to do everything from use-case discovery to proof-of-concepts and development. And then there is the Cloudera University, the leading provider of Hadoop training and certification. Having big data is one thing, being able to gain insight from it is a whole different ballgame. Cloudera are the expert...
By Iris VermerenJun 5 2015
...ard participation, whether it’s badges, prizes or company-wide recognition. For instance, Zappos celebrate with spontaneous happy hours, props e-mails and free t-shirts. Whether your organization is a growing startup or a Fortune 500, your employees are the public face of your company. If you’re not...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.