Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Carrie McIlveenJul 27 2017
...k your audience questions. Conduct surveys and one-on-one interviews. This process can reveal deep insight into your customers. During the analysis process, patterns will begin to emerge. Research will discover audience goals, values, and pain points that will resonate. This, in turn, will yield the...
By Jon MowatAug 23 2017
...e brand, as Heineken announced a 5.7% rise in year-on-year profits for the first half of 2017 – way ahead of expectations. It goes to show that putting purpose above aspirational imagery can pay dividends, connecting on a deeper level than mainstream content that sometimes blurs into the background a...
By Will McInnesJan 28 2019
...Brandwatch CMO Will McInnes takes you through three gaps between industry trends and marketing team behaviors that must be connected heading into 2019....
By Gemma JoyceMar 19 2019
...Fake news is hot topic, but no one’s found a magic solution just yet. Here’s a look at ways potential misinformation can be flagged within Brandwatch Analytics....
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