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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

The 9 Circles of Social Media Hell: When it All Goes Horribly Wrong (p2)

Marketing

By Jasmine JaumeDec 7 2012

...o issue an apology. We also frequently see tweets complaining about a certain company that is using promoted tweets to push out gated content – users feel annoyed at seeing ‘unwanted’ promotional material. What to do: Generally, advice when crafting a campaign on a network like Twitter is to do your...

blog article

Top Tips for Writing Brand Queries: Part Two

Marketing

By Gemma CooperAug 14 2013

...ntions about the brand – and also view the Topics component to see if there are any obscure terms that are coming from irrelevant mentions. Pronouns technique for big brands with lots of noise When writing Queries for really big global brands, you will often see lots of advertising, sales listings an...

blog article

Now Offering Historical Twitter Data Back to 2006

News

By Jasmine JaumeJul 31 2014

...nalysis and reporting through unbridled access to complete Twitter dataset from the first tweet in 2006 Over the coming months, we’ll be sharing more examples and case studies about using historical data and how it can benefit your business. Why now? We’ve always worked closely with Twitter – Brandwa...

blog article

How to Turn Your Employees into Your Best Social Media Advocates

Marketing

By Abby PerkinsDec 1 2014

...Remind employees that doing so is a great way to communicate your company’s culture, so that you can attract new employees and continue to grow in the right direction. 4. Create a “think file”   Don’t love the idea of employees posting about your company on their personal profiles? Consider asking t...

blog article

Interview: Talking Use Cases with Comms and Consulting Firm, Oot

Marketing

By Natalie MeehanMay 31 2016

...different players, and ensure that there was fair communication between the company and the customers and “communication about responsible gaming activities.” When monitoring online reputation, sophisticated organizations like Oot will reach beyond mainstream social networks such as Twitter and Faceb...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.