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By Sabrina DorronsoroApr 8 2020
...When crisis strikes, do you have a communications plan in place? For a surprising number of companies, the answer is no. Here’s how to prepare and respond to a brand crisis....
By Marcus BeardSep 18 2015
...nfortunately, this was also one of the largest dot-com bubble failures, going bankrupt in 2001. Since then, a number of other businesses have followed a similar model and actually found some success. Yet, it wasn’t till the late 2000s that online grocery shopping got a shot of adrenaline. With Amazon...
By Hannah TregearJan 8 2014
...lar success when performing broad data collection combined with complex social analytics. SSG knew they could leverage Brandwatch’s powerful analytics platform to help their client. The Goal Brand Managers at the FMCG company had three specific goals in mind: To quantify the brand’s social share of v...
By Marcus BeardOct 7 2015
...eption online. Spotlight, the much-improved system-wide search, garnered an 82% positive online sentiment. Debuting on the Apple Watch, the new custom typeface from Apple has now rolled out on OS X. There’s been a lot of debate about the font – it has still maintained a 64% positive social media sent...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
