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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.

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Guide

The Consumer Intelligence Maturity Model

...In this guide, we share expert advice on how you can optimize your consumer intelligence to better understand your customers. Want to understand your customers better? Here's a practical framework for leveling up your consumer intelligence....

Case Study

AOL

...Understand how AOL used Brandwatch Analytics to reveal consumer insights on the automotive industry that, without social intelligence, would have been missed....

University of Glasgow
Case Study

University of Glasgow & Neon Caffeine

...An insights partnership: how the University of Glasgow uses Brandwatch for content planning, crisis communications, and campaign management....

Guide

Social Listening in Practice: Social Selling

...business value today. Research has shown that 78 percent of salespeople engaged in social selling are outselling their peers who don't use social media. Learn how to use social selling to support sales lead generation throughout the buyer journey. How to do it right...

Guide

Thoughts on Social: The Hidden Value of a Social Strategy

...uces several areas where the benefits of a strong social strategy are hidden, specifically covering: Word-of-mouth recommendations Customer service Market research Employee Engagement While effective social intelligence offers robust insight on the way online conversations can shape a brand, it is im...

Guide

The Case for Social Consumer Insights

...ligence is structured, and the core use-cases for social data: Six unique benefits of social media research Four key layers of the social intelligence stack Eight core applications of social media data for modern businesses Learn how social media intelligence can fill gaps in your research mix. Six u...

Report

Fake News in 2020

Fake news is alive and thriving in 2020. In this report, we’ll be diving into various examples of questionable messages and how we’ve tracked them online in 2020. We’ll cover: Trends in climate change messaging: Illustrating how divisive material continues to thrive in 2020 Conspiracies and cures fo...

Case Study

The Body Shop

...Explore five ways Brandwatch helps The Body Shop connect with consumers and stand out from the crowd in a competitive market...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.