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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Case Study

Glossier + TikTok – Caso de Estudo

...Saiba como a Glossier utiliza a solução de Gestão de Redes Sociais da Brandwatch para se ligar ao seu público TikTok....

Report

The Marketer of 2024

...day Reflections on 2023: Success stories, lessons learned, and areas for growth Actionable improvements for organizations to thrive in 2024 What skills and tools do marketers need to stand out in 2024? Learn how marketing professionals are improving....

Guide

Choosing a Consumer Intelligence Solution

Thinking about investing in a social listening platform or a consumer intelligence tool? In this buyer’s guide, you’ll discover the key features, benefits, and solutions you need. A buyer’s guide that highlights the key features, benefits, and solutions you’ll need from a consumer intelligence platf...

Report

Consumer Trends in the Media and Entertainment Industry

...rs feel about streaming services and ads The most common pain points for movie-going consumers How consumer behavior has changed around concerts Why cozy games are growing in popularity Insights into the social media performance of popular media and entertainment brands And much more We analyzed mill...

Report

Travel, Leisure, Tourism: Consumer Trends in Hospitality

...How is the conversation around hospitality and travel changing over time? Take a deep dive into the insights and trends in our latest research....

Report

Spending, Saving, Investing: Consumer Finance Trends for 2024

...ersonal finance apps The most talked about payment methods What's behind the “girl math” trend How different generations talk about retirement The most common consumer pain points about insurance And much more How have consumer behaviors and preferences changed in regard to the financial services sec...

Guide

The Essential Instagram Marketing Guide

Any marketer will agree that Instagram is far too popular to ignore. So, the question is not if, but how to effectively leverage Instagram to its full potential. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marketing efforts. In th...

Report

Brandwatch 2024 Digital Marketing Trends

...hat trends should digital marketers be watching in 2024? We analyzed millions of online conversations and asked marketing experts for their predictions to identify the trends that will play the biggest role in digital marketing in 2024. In this report, you will learn about: The biggest digital market...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.